Event Branding, Illustration・2024
Sydney Mardi Gras
Vibrant
Inclusive
Celebratory
The Sydney Mardi Gras Festival is a world-renowned annual celebration of LGBTQ+ pride, diversity & inclusion. Held in Sydney, it draws global visitors and ends with a spectacular parade.
Vibrant・Inclusive・Celebratory
The Challenge
How might we represent the festival's core values—diversity and inclusion—without relying on overused Pride symbols? How can the visual identity stand out while staying authentic and celebratory?
The Approach
To convey the energy and unity of the festival, I combined diverse shapes and vibrant colors into a cohesive system that celebrates difference through harmony. The resulting identity reflects a bold, welcoming spirit that resonates with both local and global audiences—without leaning on clichés.