Natsuki Wada

Off-screen Approach・2024

LMAO Birmingham Comedy Festival

LMAO Birmingham Comedy Festival 1

LMAO (Laugh More and Often) is a multi-day, multi-venue comedy festival in Birmingham, UK. Featuring stand-up, improv, workshops, and more, it brings together top talent and rising stars from across the comedy spectrum.

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Comical・Exposure・Healing

The Challenge

How might the festival attract people eager to explore comedy—not just as entertainment, but as a creative, communal, and educational experience? How can it position itself as a hub for connection, learning, and laughter?

The Approach

To reflect comedy's emotional depth and healing power, the branding combines playful visuals with calm, meditative imagery— blurring the line between laughter and mindfulness. This off-screen concept highlights comedy as both joyful and restorative.